Run better, more effective ads in both direct and programmatic buys using IVO partner profile tags. Pre-configured and ready to run across all industry standard inventory management and ad serving platforms.
Maximise inventory and
simplify data activation.
Intelligent targeting and dynamic tags made easy in a super fast workflow.
Connect to consumers worldwide with impact – the IVO® ad server.
The IVO® creative ad server is the perfect partner for direct, contextual, PMP and programmatic curation. Delivering the right message and auto optimisation to boost performance. IVO’s platform ensures efficient campaign management workflow, frictionless data integration and effective messaging strategies.
Bring first party audience and contextual data to life.
IVO makes it easy to activate data and match it to enhanced creative relevance, with the goal of a more effective campaign for brands and enjoyable ad experience for consumers. Bring first party audience data to life, measure its effectiveness and deliver creative strategies that demonstrate value. Connect IVO engagement metrics with existing performance data for deeper insights and sales value.
Precise messaging strategies with contextual ad server targeting.
The dynamic targeting features in the IVO ad server power the intelligent logic enabling automation of effective dynamic creative campaigns. A full range of sophisticated contextual and data signal trigger rules provide the flexibility needed to achieve dynamic ad strategies tailored to specific verticals, advertiser objectives and KPIs. Capabilities include: First Party Data Activation Inventory and Audience ID Contextual URL Keyword Contextual Mantis Segment Day Parting Geo and Geo Proximity Weather and Air Quality.
Reduce the complexity and time for digital ad operations
Cut out repetitive tasks and complexity of campaign setup by removing the requirement for multiple line items or placements for a campaign. Generate a single tag and leverage the IVO platform to automatically select the correct creative for every impression.