Dynamic creative gets better results by combining real time ad content, strategic message targeting and faster speed to market. It blends an advertiser’s marketing and business objectives with contextual and first party data signals, to deliver more relevant ads and higher engagement on every impression.
Personalised ads, higher impact.
Dynamic creative gets better results by combining intelligent messaging, creative automation and faster speed to market.
Dynamic ads positively impact business and marketing objectives using intelligent ad relevance. Automate your digital campaigns with contextual messaging, data activation and optimisation.
Drive higher impact with dynamic personalised ads
Efficient and scalable personalisation
Dynamic creative allows tens, hundreds even thousands of ads to be produced efficiently, which simply isn’t possible with traditional digital ad workflow. Dynamic ads massively reduce the time and cost for producing impactful ad campaigns and achieving meaningful outcomes.
Maximise returns and outcomes with automatic optimisation
Drive increased performance with IVO® auto-optimisation for creative versions, based on clickthrough, video completion rate – or a combination of both metrics.
Activate product catalogues and data feeds to automate content
The IVO® platform provides a dedicated and sophisticated feeds management system, to seamlessly integrate, filter and optimise data feeds into dynamic creative. Activate Google Shopping, store locators and sports data to bring the latest products and info to consumers.
Update ad content in any ad format at no cost
Update any kind of ad content across the full range of online ad formats in minutes. From a single master display, video or rich media ad, dynamic creative makes it possible to refresh every element of an ad including images, messaging, copy, call to action and more.
Precise messaging strategies with dynamic ad server intelligence
The dynamic messaging and context features in the IVO® ad server power the intelligent logic enabling automation of effective dynamic creative campaigns. It is ideally suited to increase performance for curated market places and contextual media buys. A full range of sophisticated data signal trigger rules provide the flexibility needed to achieve strategies tailored to specific verticals, advertiser objectives and KPIs.
First Party Data Activation
Automated ad production, tailored for brand and direct response campaigns, blue chip advertisers and SMBs.
Inventory and Audience ID
Amend and edit ads using Ai tools, whilst retaining efficient human editing and control required by major brands.
Contextual URL Keyword
Automated evaluation of engagement data to predict and recommend effective ads and meet target outcomes.
Contextual Mantis Segment
Analyze and onboard client data sets, to train and create bespoke recommendation models.
Day Parting
Automated evaluation of engagement data to predict and recommend effective ads and meet target outcomes.
Geo and Geo Proximity
Analyze and onboard client data sets, to train and create bespoke recommendation models.