Get the attention.
Get the outcome.

Uplift media performance and gain a strategic advantage.
See beyond the view with IVO® Attention Index metrics.

IVO® Attention Measurement uses AI to combine  multiple metrics and data points, revealing the powerful impact of engagement in driving positive business outcomes.

AX: your creative's performance score

You may know your ad was seen but how much attention did it get?  IVO’s AX goes beyond traditional metrics, using AI to combine multiple data points and reveal the importance of ad creative in campaign performance.

Viewability is no longer enough – it’s vital to know the attention with ad views, to understand the valuable contribution of creative – and gain a strategic advantage.

eAX: delivery effectiveness

With AX revealing how great your ad creative is, go deeper with eAX to discover the efficiency of its delivery across the entire campaign.

Using eAX for attention measurement enables optimization and continual improvement, to help increase engagement and drive user action.

AI powered Heat Maps

IVO Heat Maps provide visual analytics of user engagement and action with creative.

See clicks on your ads over time, to understand the power of design and layout driving key areas of user attention and involvement. The learnings are perfect for guidance to drive higher performance.

For your ads to receive the

attention they deserve, impact
makes the difference.

AX – Attention Index

AX measures the quality of attention your creative generates the moment it’s seen. It’s a composite index — combining dwell time, pixel coverage, viewability, and engagement signals — scaled to 1000 for easy benchmarking. Think of it as your creative’s performance score: not just whether your ad was viewed, but how hard it worked when it was.

eAX – Effective Attention Index

eAX takes AX a step further by accounting for the impressions that were served but never actually seen. It gives a true picture of attention across your entire campaign, not just the moments that made it on screen. When AX tells you how good your creative is, eAX tells you how effectiveness of the delivery.

Ad Coverage

Ad Site Coverage measures how much of the user’s potential view your ad occupies during viewable sessions — in other words, how visually present your ad actually is on screen. It reflects real presence rather than potential: the space your ad commanded. A higher coverage percentage signals stronger visual dominance and greater opportunity for your creative to be absorbed.