New IVO platform launch

A new industry standard in creative enablement

Built from the ground up to meet the needs and feedback of premium publishers, the new IVO platform saves time and money by streamlining digital advertising workflow in a single intuitive user interface. A huge step forward for our popular Builder creative enablement and Trafficker ad operations workflow tools, the new platform continues IVO's commitment to help publishers increase profitability, deepen advertiser engagement and easily commercialise unique ad products with complete control.

"The new release enables us to expand our development of strategic campaigns and create even more effective results for brands. We see time savings across production and ad ops for our top performing placements when using the IVO platform."
Danny Spears, Chief Operating Officer, Ozone Project.

Highlights of the new platform include:

  • Create ads, tags and reports in a streamlined single UI workflow
  • Easy to use templates for all digital ad formats including IAB, rich media, video, skins and responsive ads
  • Customise templates to commercialise unique ad products and formats
  • New easy to use creative engagement features and components including groups, actions and carousels
  • Manage team member roles and permissions for automated QA
  • Immediately open recent ads and placements via the new landing page
  • Swiftly navigate to creative libraries (the updated name for Builder campaigns)
  • Create a placement and ad tag instantly after publishing an ad
  • Learn tips and tricks to get the best out of IVO in our new Help & Support centre

We hope you agree the new platform makes it even easier for everyone to build and manage great looking creatives and effective campaigns. Please share feedback and requests for features you need and help shape the development for future releases, there is more coming soon!

For further info and a demo of the new platform please get in touch with your IVO contact or email 

Request a demo

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